Bitrix24 for Promotions That Delight Children and Reduce Staff Workload
Manual ticket distribution was slowing down the campaign scale
Project Goal
- Teachers submitted forms via email or paper documents
- The process took days and often resulted in errors
- Too much time was spent on manual handling
- Employee workload increased significantly
- Contacts were lost and not recorded in the system
What did the client request?
“Automate the collection and processing of free ticket applications so we can work with parents faster and expand the campaign reach.”
How we solved the task
step by step
step by step
Step 1
Data collection through CRM forms
- Teachers filled out information about children and parents
- Email distribution — forms were sent to schools across Saint Petersburg
- Age, full name, email, and consent to personal data processing
Result
Data collection speed doubled, and the verification process was simplified
Step 2
Bitrix24 integration
- Automatic transfer of submitted forms into the CRM
- Creation of a lead card for each application
- Assignment of a responsible employee
Result
No contacts are lost — the entire database is centralized
Step 3
Custom automation activity development
What the script does:
- Checks the child’s age (6–7 years old)
- Validates the phone number and email address
- After successful validation — sends an electronic ticket to the parent’s email
Result
Hundreds of applications are processed in minutes instead of days
Step 4
Platform development
What was implemented:
- Configuration of permissions, groups, and employee invitations
- Chats, files, and instructions stored in the cloud
- Application stages and analytics
- Connected forms, websites, and external communication channels
- Ability to book resources directly within the CRM
Result
An automated sales funnel has been implemented
Project Results
Application processing time reduced from 1–2 days to 3–5 minutes
Number of applications increased due to simplified participation
School participation increased, expanding coverage across Saint Petersburg
Campaign efficiency +35% in visitor growth during September–October
CRM database — a structured customer database created for future use
Repeat engagement — remarketing opportunities available in one click
Project Technology Stack
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